Gender Bender

Branding, app design and promotional campaign for a fictional travel agency.

An all inclusive gender stereotype free vacation where your food, drink and itinerary are preselected based on a perfect balance of fun and relaxation, and not on gender. The purpose of the project was to confront gender bias and stereotypes in the vacation industry.

Categories:

Branding / App Design / Animation / Social Awareness Campaign

Art Direction:

Dermot Mac Cormack

Gender Bender

Branding, app design and promotional campaign for a fictional travel agency.

An all inclusive gender stereotype free vacation where your food, drink and itinerary are preselected based on a perfect balance of fun and relaxation, and not on gender. The purpose of the project was to confront gender bias and stereotypes in the vacation industry.

Categories:
Branding / App Design / Animation / Social Awareness Campaign

Art Direction:
Dermot Mac Cormack