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1OO x 1OO

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Promotional catalog, website and digital publication showcasing designer Matteo Ragni’s international collaboration %100 ToBeUs.

[/et_pb_text][et_pb_text disabled_on="on|off|on" admin_label="intro - tablet" _builder_version="3.0.87" text_text_color="#a3a3a3" text_line_height="1.1em" header_text_color="#a3a3a3" header_font_size="36" header_font_size_tablet="35" header_font_size_phone="25" header_font_size_last_edited="on|tablet" header_line_height="1.3em" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="||5%|" custom_padding_tablet="||4%|" custom_padding_last_edited="on|tablet" use_border_color="off" border_color="#ffffff" border_style="solid"]

Promotional catalog, website and digital publication showcasing designer Matteo Ragni’s international collaboration %100 ToBeUs.

[/et_pb_text][et_pb_text admin_label="sub paragraph" _builder_version="3.0.87" text_text_color="#a3a3a3" text_font_size="24" text_font_size_tablet="22" text_font_size_phone="20" text_font_size_last_edited="on|desktop" text_line_height="1.8em" text_line_height_tablet="1.7em" text_line_height_phone="1.6em" text_line_height_last_edited="on|desktop" header_text_color="#ffffff" header_letter_spacing="45px" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="|5%||" custom_padding_tablet="|0px|5%|" custom_padding_last_edited="on|desktop" use_border_color="off" border_color="#ffffff" border_style="solid"]

100% ToBeUs is a project founded by Italian designer Matteo Ragni in 2007. Ragni invited architects and designers to create their unique version of the classic wooden car. As of 2016, more than 120 designers have created 140 beautiful minimal mini roadsters. Each car can be purchased online and the collection has been exhibited in 6 countries.

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Categories

Editorial Design, Web Design, Digital Publication, Animation, Promotional Collateral

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Categories

Editorial Design, Web Design,
Digital Publication, Animation,
Promotional Collateral

[/et_pb_text][et_pb_text disabled_on="on||" admin_label="AD" _builder_version="3.0.87" text_text_color="#a3a3a3" text_font_size="19" text_font_size_last_edited="on|desktop" text_letter_spacing="1" text_line_height="1.6em" header_text_color="#a3a3a3" header_font_size="39px" header_font_size_tablet="36px" header_font_size_phone="31px" header_font_size_last_edited="on|desktop" header_line_height_tablet="1.3em" header_line_height_phone="1.2em" header_line_height_last_edited="on|desktop" background_size="initial" background_position="top_left" background_repeat="repeat" custom_margin="|0px||" custom_padding="|0px|1%|" custom_padding_tablet="|0px|0px|" custom_padding_last_edited="on|tablet" use_border_color="off" border_color="#ffffff" border_style="solid"]

Art Direction

Scott Laserow

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_padding="||0px|" custom_padding_phone="15%||26px|" padding_mobile="off" column_padding_mobile="on" custom_padding_last_edited="on|phone" parallax_method_1="off" disabled_on="|on|on" admin_label="Row" module_class=" et_pb_row_fullwidth" _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat" width="100%" width_tablet="100%" width_last_edited="on|desktop" max_width="100%" max_width_tablet="100%" max_width_last_edited="on|desktop" make_fullwidth="on" use_custom_width="off" width_unit="on"][et_pb_column type="4_4" _builder_version="3.0.47"][et_pb_text admin_label="title" _builder_version="3.0.87" header_font="||||on" header_text_color="#ffffff" header_font_size="80px" header_font_size_phone="70px" header_font_size_last_edited="on|phone" background_size="initial" background_position="top_left" background_repeat="repeat" use_border_color="off" border_color="#ffffff" border_style="solid"]

1OO x 1OO

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_padding="||15%|" padding_mobile="off" column_padding_mobile="on" parallax_method_1="off" disabled_on="|on|on" admin_label="Row" module_class=" et_pb_row_fullwidth" _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat" width="100%" width_tablet="100%" width_last_edited="on|desktop" max_width="100%" max_width_tablet="100%" max_width_last_edited="on|desktop" make_fullwidth="on" use_custom_width="off" width_unit="on"][et_pb_column type="4_4" _builder_version="3.0.47"][et_pb_text admin_label="intro" _builder_version="3.0.87" text_font="|on|||" text_text_color="#a3a3a3" text_font_size="24" text_line_height="1.4em" header_text_color="#a3a3a3" header_font_size="37" header_font_size_phone="23" header_font_size_last_edited="on|phone" header_line_height="1.4em" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="||18px|" use_border_color="off" border_color="#ffffff" border_style="solid"]

Promotional catalog, website and digital publication showcasing designer Matteo Ragni’s international collaboration %100 ToBeUs.

[/et_pb_text][et_pb_text admin_label="sub paragraph" _builder_version="3.0.87" text_text_color="#a3a3a3" text_font_size="25" text_font_size_phone="20" text_font_size_last_edited="on|phone" text_line_height="1.5em" header_text_color="#a3a3a3" header_letter_spacing="45px" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="||18px|" use_border_color="off" border_color="#ffffff" border_style="solid"]

100% ToBeUs is a project founded by Italian designer Matteo Ragni in 2007. Ragni invited architects and designers to create their unique version of the classic wooden car. As of 2016, more than 120 designers have created 140 beautiful minimal mini roadsters. Each car can be purchased online and the collection has been exhibited in 6 countries.

[/et_pb_text][et_pb_text admin_label="categories" _builder_version="3.0.87" text_text_color="#a3a3a3" text_font_size="25" text_font_size_phone="17" text_font_size_last_edited="on|phone" text_line_height="1.5em" header_text_color="#ffffff" header_letter_spacing="45px" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="||16px|" use_border_color="off" border_color="#ffffff" border_style="solid"]

Categories
Editorial Design, Web Design, Digital Publication, Animation, Promotional Collateral

[/et_pb_text][et_pb_text admin_label="art direction" _builder_version="3.0.87" text_text_color="#a3a3a3" text_font_size="25" text_font_size_phone="17" text_font_size_last_edited="on|phone" text_line_height="1.5em" header_text_color="#ffffff" header_letter_spacing="45px" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="||16px|" use_border_color="off" border_color="#ffffff" border_style="solid"]

Art Direction
Scott Laserow

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read more

[/et_pb_text][et_pb_text disabled_on="on|on|on" admin_label="read more" _builder_version="3.0.87" text_text_color="#a3a3a3" text_font_size="19" text_font_size_last_edited="on|tablet" text_letter_spacing="1" text_line_height="1.6em" header_text_color="#a3a3a3" header_font_size="41px" header_font_size_tablet="36px" header_font_size_phone="31px" header_font_size_last_edited="on|desktop" header_line_height="1.2em" header_line_height_tablet="1.3em" header_line_height_phone="1.2em" header_line_height_last_edited="on|desktop" background_size="initial" background_position="top_left" background_repeat="repeat" custom_margin="|0px||" custom_margin_last_edited="on|desktop" custom_padding="|0px|20px|" custom_padding_tablet="|0px|5px|" custom_padding_last_edited="on|desktop" use_border_color="off" border_color="#ffffff" border_style="solid" disabled="on"]

read more

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Promotional Campaign

Color was essential to the organization—each color representing a different toy car category (i.e. Classic, Aerodynamic, Whimsical, etc). The 8-color primary palette acted as a foil to the unadorned, monotone cedar cars and referenced the playful and lighthearted aims of the Ragni’s project. A layered typeface was used as another categorical mechanism to reinforce the unique identity of each car category while allowing for a cohesive framework for the entire brand. Simplistic vector illustrations were created to embody the beautifully minimalistic wooden cars. Color palette, layered typeface and illustrations were then applied across digital and print platforms.

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read more

[/et_pb_text][et_pb_text disabled_on="on|on|on" admin_label="read more" _builder_version="3.0.87" text_text_color="#a3a3a3" text_font_size="19" text_font_size_last_edited="on|tablet" text_letter_spacing="1" text_line_height="1.6em" header_text_color="#a3a3a3" header_font_size="41px" header_font_size_tablet="36px" header_font_size_phone="31px" header_font_size_last_edited="on|desktop" header_line_height="1.2em" header_line_height_tablet="1.3em" header_line_height_phone="1.2em" header_line_height_last_edited="on|desktop" background_size="initial" background_position="top_left" background_repeat="repeat" custom_margin="|0px||" custom_margin_last_edited="on|desktop" custom_padding="|0px|20px|" custom_padding_tablet="|0px|5px|" custom_padding_last_edited="on|desktop" use_border_color="off" border_color="#ffffff" border_style="solid" disabled="on"]

read more

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Promotional Campaign

Color was essential to the organization—each color representing a different toy car category (i.e. Classic, Aerodynamic, Whimsical, etc). The 8-color primary palette acted as a foil to the unadorned, monotone cedar cars and referenced the playful and lighthearted aims of the Ragni’s project. A layered typeface was used as another categorical mechanism to reinforce the unique identity of each car category while allowing for a cohesive framework for the entire brand. Simplistic vector illustrations were created to embody the beautifully minimalistic wooden cars. Color palette, layered typeface and illustrations were then applied across digital and print platforms.

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Book Design

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border_style="solid"]

Website Design

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custom_padding_last_edited="on|phone" parallax_method_1="off" admin_label="Row" module_class=" et_pb_row_fullwidth" _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat" width="100%" width_tablet="100%" width_last_edited="on|desktop" max_width="100%" max_width_tablet="100%" max_width_last_edited="on|desktop" make_fullwidth="on" use_custom_width="off" width_unit="on"][et_pb_column type="4_4" _builder_version="3.0.47"][et_pb_image src="http://kategallagherdesign.com/wp-content/uploads/2017/08/Layer-4-2.jpg" admin_label="Image" _builder_version="3.0.87" animation="off" use_border_color="off" border_color="#ffffff" border_style="solid" sticky="off"][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row use_custom_gutter="on" custom_padding="0px|0px|16px|0px" custom_padding_tablet="0px|0px|15px|0px" custom_padding_phone="0px|0px|12px|0px" padding_mobile="off" column_padding_mobile="on" custom_padding_last_edited="on|desktop" 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src="http://kategallagherdesign.com/wp-content/uploads/2017/08/mobile-exhibit-view2-e1504590112676.jpg" admin_label="Image" _builder_version="3.0.87" animation="off" use_border_color="off" border_color="#ffffff" border_style="solid" sticky="off"][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row custom_padding="0px|0px|16px|0px" custom_padding_tablet="0px|0px|15px|0px" custom_padding_phone="0px|0px|12px|0px" padding_mobile="off" column_padding_mobile="on" custom_padding_last_edited="on|phone" parallax_method_1="off" admin_label="Row" module_class=" et_pb_row_fullwidth" _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat" width="100%" width_tablet="100%" width_last_edited="on|desktop" max_width="100%" max_width_tablet="100%" max_width_last_edited="on|desktop" make_fullwidth="on" use_custom_width="off" width_unit="on"][et_pb_column type="4_4" _builder_version="3.0.47"][et_pb_image src="http://kategallagherdesign.com/wp-content/uploads/2017/08/browser3.jpg" admin_label="Image" _builder_version="3.0.87" animation="off" use_border_color="off" border_color="#ffffff" border_style="solid" sticky="off"][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row custom_padding="0px|0px|15px|0px" custom_padding_phone="0px|0px|12px|0px" padding_mobile="off" column_padding_mobile="on" custom_padding_last_edited="on|desktop" parallax_method_1="off" disabled_on="off||" admin_label="Row" module_class=" et_pb_row_fullwidth" _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat" width="100%" width_tablet="100%" width_last_edited="on|desktop" max_width="100%" max_width_tablet="100%" max_width_last_edited="on|desktop" make_fullwidth="on" use_custom_width="off" width_unit="on"][et_pb_column type="4_4" _builder_version="3.0.47"][et_pb_video src="http://kategallagherdesign.com/wp-content/uploads/2017/03/100screenflowWebsite.mov" 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disabled_on="on||" admin_label="book type section - Desktop and Tablet" _builder_version="3.22.7" header_font="||||on||||" header_text_color="#ffffff" header_font_size="120px" header_font_size_tablet="75px" header_font_size_phone="50px" header_font_size_last_edited="on|desktop" background_size="initial" background_position="top_left" background_repeat="repeat" text_orientation="center" module_alignment="center" custom_padding="||4%|" custom_padding_tablet="||0px|" custom_padding_last_edited="on|desktop" use_border_color="off" border_color="#ffffff" border_style="solid"]

Digital Publication

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column_padding_mobile="on" custom_padding_last_edited="on|desktop" parallax_method_1="off" parallax_method_2="off" padding_right_1="7px" padding_left_2="7px" padding_1_tablet="|0px|15px|" padding_2_tablet="|||0px" padding_1_phone="|0px|12px|" padding_1_last_edited="on|tablet" padding_2_last_edited="on|desktop" admin_label="Row" module_class=" et_pb_row_fullwidth" _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat" width="100%" width_tablet="100%" width_last_edited="on|desktop" max_width="100%" max_width_tablet="100%" max_width_last_edited="on|desktop" make_fullwidth="on" use_custom_width="off" width_unit="on"][et_pb_column type="1_2" _builder_version="3.0.47"][et_pb_image src="http://kategallagherdesign.com/wp-content/uploads/2017/08/ipad-abstract.jpg" admin_label="Image" _builder_version="3.0.87" animation="off" use_border_color="off" border_color="#ffffff" border_style="solid" 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background_repeat="repeat" width="100%" width_tablet="100%" width_last_edited="on|desktop" max_width="100%" max_width_tablet="100%" max_width_last_edited="on|desktop" make_fullwidth="on" use_custom_width="off" width_unit="on"][et_pb_column type="1_2" _builder_version="3.0.47"][et_pb_image src="http://kategallagherdesign.com/wp-content/uploads/2017/08/whynot-ipad-still.jpg" admin_label="Image" _builder_version="3.0.87" animation="off" use_border_color="off" border_color="#ffffff" border_style="solid" sticky="off"][/et_pb_image][/et_pb_column][et_pb_column type="1_2" _builder_version="3.0.47"][et_pb_image src="http://kategallagherdesign.com/wp-content/uploads/2017/08/mechanic-animation-smallest.gif" admin_label="Image" _builder_version="3.0.87" animation="off" use_border_color="off" border_color="#ffffff" border_style="solid" sticky="off"][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row use_custom_gutter="on" custom_padding="0px|0px|16px|0px" custom_padding_tablet="0px|0px|15px|0px" custom_padding_phone="0px|0px|12px|0px" padding_mobile="off" column_padding_mobile="on" custom_padding_last_edited="on|desktop" parallax_method_1="off" parallax_method_2="off" padding_right_1="7px" padding_left_2="7px" padding_1_tablet="|0px|15px|" padding_2_tablet="|||0px" padding_1_phone="|0px|12px|" padding_1_last_edited="on|tablet" padding_2_last_edited="on|desktop" admin_label="Row" module_class=" et_pb_row_fullwidth" _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat" width="100%" width_tablet="100%" width_last_edited="on|desktop" max_width="100%" max_width_tablet="100%" max_width_last_edited="on|desktop" make_fullwidth="on" use_custom_width="off" width_unit="on"][et_pb_column type="1_2" _builder_version="3.0.47"][et_pb_image src="http://kategallagherdesign.com/wp-content/uploads/2017/08/batman-ipad-still.jpg" admin_label="Image" _builder_version="3.0.87" animation="off" use_border_color="off" border_color="#ffffff" border_style="solid" sticky="off"][/et_pb_image][/et_pb_column][et_pb_column type="1_2" _builder_version="3.0.47"][et_pb_image src="http://kategallagherdesign.com/wp-content/uploads/2017/08/fred-car-animation-small.gif" admin_label="Image" _builder_version="3.0.87" animation="off" use_border_color="off" border_color="#ffffff" border_style="solid" sticky="off"][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row use_custom_gutter="on" custom_padding="0px|0px|16px|0px" custom_padding_tablet="0px|0px|15px|0px" custom_padding_phone="0px|0px|12px|0px" padding_mobile="off" column_padding_mobile="on" custom_padding_last_edited="on|desktop" parallax_method_1="off" parallax_method_2="off" padding_right_1="7px" padding_left_2="7px" padding_1_tablet="|0px|15px|" padding_2_tablet="|||0px" padding_1_phone="|0px|12px|" padding_1_last_edited="on|tablet" padding_2_last_edited="on|desktop" admin_label="Row" module_class=" et_pb_row_fullwidth" _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat" width="100%" width_tablet="100%" width_last_edited="on|desktop" max_width="100%" max_width_tablet="100%" max_width_last_edited="on|desktop" make_fullwidth="on" use_custom_width="off" width_unit="on"][et_pb_column type="1_2" _builder_version="3.0.47"][et_pb_image src="http://kategallagherdesign.com/wp-content/uploads/2017/08/fast-ipad-still.jpg" admin_label="Image" _builder_version="3.0.87" animation="off" use_border_color="off" border_color="#ffffff" border_style="solid" sticky="off"][/et_pb_image][/et_pb_column][et_pb_column type="1_2" _builder_version="3.0.47"][et_pb_image src="http://kategallagherdesign.com/wp-content/uploads/2017/08/fast-clip-smallest.gif" admin_label="Image" _builder_version="3.0.87" animation="off" use_border_color="off" border_color="#ffffff" border_style="solid" sticky="off"][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" custom_padding_last_edited="on|desktop" admin_label="Section" _builder_version="3.22.3" background_color="#000000" custom_padding="0px|18px|0px|18px" custom_padding_tablet="0px|18px|0px|18px" transparent_background="off" padding_mobile="on" make_fullwidth="off" use_custom_width="off" width_unit="on"][et_pb_row custom_padding="0px|0px|16px|0px" custom_padding_tablet="0px|0px|15px|0px" custom_padding_phone="0px|0px|12px|0px" padding_mobile="off" column_padding_mobile="on" custom_padding_last_edited="on|phone" parallax_method_1="off" admin_label="Row" module_class=" et_pb_row_fullwidth" _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat" width="100%" width_tablet="100%" width_last_edited="on|desktop" max_width="100%" max_width_tablet="100%" max_width_last_edited="on|desktop" make_fullwidth="on" use_custom_width="off" width_unit="on"][et_pb_column type="4_4" _builder_version="3.0.47"][et_pb_video 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Exhibits

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read more

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Promotional Campaign

Color was essential to the organization—each color representing a different toy car category (i.e. Classic, Aerodynamic, Whimsical, etc). The 8-color primary palette acted as a foil to the unadorned, monotone cedar cars and referenced the playful and lighthearted aims of the Ragni’s project. A layered typeface was used as another categorical mechanism to reinforce the unique identity of each car category while allowing for a cohesive framework for the entire brand. Simplistic vector illustrations were created to embody the beautifully minimalistic wooden cars. Color palette, layered typeface and illustrations were then applied across digital and print platforms.

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Book Design

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1OOx1OO: 1OO Toy Cars By 1OO Designers is a conceptual book designed to commemorate Matteo Ragni’s international collaboration. The work is divided into 8 sections—Abstract, Aerodynamic, Alive, Classic, Fast, Geometric, Versatile and Whimsical—and is comprised of 100 playful illustrations.

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© Kate Gallagher, 2017. All Rights Reserved.

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© Kate Gallagher, 2017.
All Rights Reserved.

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