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1OO x 1OO

Promotional catalog, website and digital publication showcasing designer Matteo Ragni’s international collaboration %100 ToBeUs.

Promotional catalog, website and digital publication showcasing designer Matteo Ragni’s international collaboration %100 ToBeUs.

100% ToBeUs is a project founded by Italian designer Matteo Ragni in 2007. Ragni invited architects and designers to create their unique version of the classic wooden car. As of 2016, more than 120 designers have created 140 beautiful minimal mini roadsters. Each car can be purchased online and the collection has been exhibited in 6 countries.

Categories

Editorial Design, Web Design, Digital Publication, Animation, Promotional Collateral

Categories

Editorial Design, Web Design,
Digital Publication, Animation,
Promotional Collateral

Art Direction

Scott Laserow

1OO x 1OO

Promotional catalog, website and digital publication showcasing designer Matteo Ragni’s international collaboration %100 ToBeUs.

100% ToBeUs is a project founded by Italian designer Matteo Ragni in 2007. Ragni invited architects and designers to create their unique version of the classic wooden car. As of 2016, more than 120 designers have created 140 beautiful minimal mini roadsters. Each car can be purchased online and the collection has been exhibited in 6 countries.

Categories
Editorial Design, Web Design, Digital Publication, Animation, Promotional Collateral

Art Direction
Scott Laserow

Book Design

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A conceptual book designed to commemorate Matteo Ragni’s international collaboration. The work is divided into 8 categories—Abstract, Aerodynamic, Alive, Classic, Fast, Geometric, Versatile and Whimsical—and is comprised of 100 playful illustrations. Color was essential to the organization of the text—each color representing a different toy car category. The unique identity of each section was then reinforced by the use of a layered typeface.

Book Design

1OOx1OO: 1OO Toy Cars By 1OO Designers is a conceptual book designed to commemorate Matteo Ragni’s international collaboration. The work is divided into 8 sections—Abstract, Aerodynamic, Alive, Classic, Fast, Geometric, Versatile and Whimsical—and is comprised of 100 playful illustrations.

Website

Digital Publication

Exhibits


© Kate Gallagher, 2017. All Rights Reserved.

© Kate Gallagher, 2017.
All Rights Reserved.